Pastoralism, sustainability, and marketing. A review

Sustainability for the Planet: A Marketing Perspective

Introduction Marketing and the Climate Change Debate Marketing For Social and Environmental Change Marketing and the Scientific Community Enviro-marketers: Whos Out There Marketing Sustainability? What Can We Learn from Them? Marketing Adaptive Management: a Call to Action Conclusion Endnotes Responses to this Article Acknowledgments Literature Cited

Sustainability and business-to-business marketing: A framework and implications

Sustainability marketing myopia: the lack of sustainability communication persuasiveness

Sustainability communication in accommodation businesses tends to be factual and descriptive, as companies are concerned with product-based messages that focus on what they do; they appear not to understand the potential benefits of constructing messages that would influence consumers to behave more sustainably, which is effectively sustainability marketing myopia. An analysis of 1,835 sustaina...

Pastoralism in Sub-Saharan Africa: Know its Advantages, Understand its Challenges, Act for its Sustainability

On the global scale, extensive pastoral production accounts for 10% of total meat production (or a billion head of camels, cattle and small animals on all continents)1 and supports some 200 million pastoral households. Yet, despite the considerable benefits conferred by pastoral production systems, they are often denigrated as being archaic. [R1] On the African continent, despite these subjecti...

Social Marketing and Breastfeeding: A Literature Review

AIMS Through the review of relevant literature this study illuminates the concepts of social marketing and breastfeeding. It specifically discusses the positioning of the link between social marketing and breastfeeding within different fields of study and develops a theoretical framework that tries to bridge the gap between those disciplines. METHOD Various electronic databases were used and ...